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How to Build an Effective Marketing Calendar with BigCommerce


Regardless of the size of your business or your marketing team, having a well-thought-out marketing strategy is essential for generating more traffic to your store. 

Creating a calendar of thoughtful, engaging marketing content is a great way to make sure your content is planned and ready to go out into the world. 

Let’s take a closer look at some content calendar solutions, how to organize your calendar and the marketing tools available to BigCommerce merchants.

What is a Marketing Calendar?

As you might expect, a marketing calendar is your plan for all the marketing content that will be pushed out to various channels in the form of social media posts, blog posts, email campaigns and more over a period of time.

The specific content you create for each channel depends on the type of industry you’re in and what your audience responds to. For tips on building your marketing content strategy, the Content Marketing Archives from the BigCommerce Blog is a great place to start.

Why is a Marketing Calendar Important to Your Store’s Success?

By maintaining a marketing calendar, you don’t need to worry about content being lost in your busy day-to-day, and you can ensure that everyone on your marketing team knows what is being published, and when. A marketing calendar also allows you to see all of your content in one place so you can create a more cohesive strategy with a better look at the big picture.

Publishing content to your store’s blog (be it the BigCommerce built-in blog, or a third-party blog) is a great way to boost SEO for your site so that you rank higher in search engine results pages.

This is because when search engines (like Google and Bing) crawl your site, they look for content that is interpreted as an “answer” to a browser’s question. So if the search engine sees a relevant blog on your site, they will prioritize it in the customer’s browser and bring your site closer to the top of the search results.

Consistently putting out engaging ads on the social media channels your customers use is also a key way to drive people to your store.

According to the 2021 Social Media Examiner Social Media Marketing Industry report, 88% of marketers surveyed claimed that marketing on social media increased their exposure, and 61% claimed that this increased loyal, repeat customers.

In short, a well-organized marketing calendar and plan ensures that you are consistently executing your content and driving more traffic to your store.