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Senior Marketing Manager, LATM

Job description

BigCommerce is disrupting the e-commerce industry as the SaaS leader for fast- growing, mid-market businesses. We enable our customers to build intuitive and engaging stores to support every stage of their growth.

BigCommerce is disrupting the ecommerce industry as the SaaS leader for fast-growing, mid-market businesses. We enable our customers to build intuitive and engaging stores to support every stage of their growth.

We are looking for an Austin-based, Spanish-speaking Senior Marketing Manager to execute marketing campaigns via direct and partner channels focused on new merchant acquisition in LATAM markets. As a key member of the expansion marketing team, this person must have a passion for and experience in leading integrated direct and indirect campaigns that boost awareness and drive pipeline in LATAM. 

The right candidate is an experienced cross-channel marketer who manages and delivers collaborative acquisition-focused programs alongside internal and external teams, and is fluent in Spanish (written and verbal)

What you’ll do

  • Strategize and own the campaign execution plan for new merchant acquisition with the goal of generating demand and meeting or exceeding pipeline and revenue targets
  • Leverage data and insights to inform campaign strategy, content, and tactic mix, and then work cross-functionally to oversee the execution of programs 
  • Lead localization efforts for regional instances of LATAM programs
  • Act as an internal, cross-functional advocate for the agile deployment of regionalized campaigns for LATAM markets
  • Define and execute joint marketing campaigns with agency and technology partners to obtain new BigCommerce merchants
  • Drive collaboration with partners’ marketing counterparts to plan, develop and execute agreed upon marketing and communications projects. Examples include: webinars, industry or bespoke events, joint content, paid digital, and more
  • Support the enablement of LATAM partners via localized enablement and sales assets
  • Manage local and industry event presence from development and logistics to execution
  • Responsible for managing, updating, and reporting out program level budget 
  • Track, measure, and report on the campaign performance against agreed-upon metrics, working cross-functionally to identify gaps and action plans to course-correct as the campaign execution unfolds
  • Lead and project manage internally with internal and external stakeholders to achieve agreed upon success metrics and business targets
  • Build excellent working relationships with all key business leaders, colleagues, and the broader team, including those in Product, Product Marketing, Operations, Legal, and Sales
  • Lead or co-present business reviews and marketing updates across the organization
  • Cultivate an environment of teamwork, openness, creativity, and continuous improvement

Who you are

  • 5+ years experience in strategic/tactical campaign management and event management to drive awareness and lead / qualified opportunity creation, preferably at a SaaS, eCommerce or other subscription-based company
  • 2+ years of partner marketing experience
  • Proven experience on cross-functional teams, creating success and instilling best practices
  • Demonstrated success with end-to-end campaign design, rollout, and project management for programs meant for LATAM markets
  • Fluent in Spanish and English (verbal and written)
  • Experience in audience analysis, messaging, content and journey mapping, program development, and measurement
  • Familiarity with inbound and outbound channels (Digital, events, sales outreach, email, partner, content marketing) and an understanding of how they can work together to form an optimal channel mix
  • Demonstrated ability to create close alignment and collaboration with other teams
  • Experience with SalesForce, Marketo, JIRA, Periscope, and Google Analytics preferred
  • Bachelor degree in Marketing, Communications, or similar field preferred


Diversity, Equity & Inclusion at BigCommerce
We have the opportunity to build not only a great business but a great company, with soul. Our beliefs and commitment to diversity, equity and inclusion are a central part of achieving that.
Our dedication to DEI is grounded in two things: a moral belief in the dignity, value, and potential of every individual, and a practical belief that diverse, inclusive teams will create the best outcomes for our customers, partners, employees, and company. We welcome everyone to be a part of our journey .
Current BigCommerce Employees: Please use the  internal job board  to apply for openings

BigCommerce Marketing Team

Whether we’re building impactful, global marketing strategies, producing first-class content and creative, or improving processes with data-driven decisions, we’re achieving the best work of our lives here in Marketing.

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