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Manager, Demand Generation

Job description

BigCommerce is disrupting the e-commerce industry as the SaaS leader for fast- growing, mid-market businesses. We enable our customers to build intuitive and engaging stores to support every stage of their growth.

BigCommerce , named a 2021 "Best Place to Work" in Austin, is looking for a Manager, Demand Generation with experience in B2B SaaS across mid-market and enterprise segments. We are seeking a hands-on, strategic marketing leader to own key initiatives from a strategy and execution perspective and manage our demand generation team. You must have a proven track record of consistently exceeding your goals in driving net new MRR. 

The Manager, Demand Generation is a strategic role managing North America direct customer acquisition and is responsible for driving integrated campaigns. You will manage a team of demand marketers responsible for driving acquisition strategy, planning, execution and performance measurement, and you will own select special projects end-to-end. You’ll also have the ability to balance the big picture strategy and the small details. What You’ll Do

  • Drive integration and collaboration on a full-funnel demand strategy inclusive of content, digital, direct mail, social, nurture, progression and other tactics that drive sales pipeline and win business
  • Manage and mentor a team of demand marketers, focusing on developing talent and encouraging growth
  • Align team resources and establish priorities in line with business objectives
  • Partner with Revenue Operations to track, analyze and report out on campaign performance and insights
  • Own forecasted return and performance projections across demand generation activities with input from the demand generation managers
  • Manage team budget tracking and develop funding proposals
  • Mobilize the team around planning, performance lookbacks and go-forward plans
  • Audit buyer journeys and identify areas for optimization, as well as new opportunities for business growth
  • Understand and articulate the merchant buying journey across campaigns and programs 
  • Develop and socialize demand gen plans, standards, systems and best practices for campaign creation, execution, performance measurement, optimization and maintenance
  • Own select strategic projects end-to-end from a demand perspective; develop the strategic plan as well as execute to completion and report out on performance
  • Communicate to leadership on campaign strategy and performance
  • Form excellent cross-functional relationships across the company
  • Partner with Sales on alignment, enablement and optimization opportunities as it relates to go-to-market strategy, lead quality and pipeline acceleration

Who You Are

  • Minimum of 7 years experience in marketing required; minimum of 2 years direct experience in demand marketing required; digital marketing experience preferred
  • 1 year of people management experience required
  • Previous employment in ecommerce and SaaS industries is a plus
  • Advanced understanding and experience with inbound and outbound marketing, lead generation programs, database marketing, lead nurturing, digital marketing channels, pipeline acceleration motions, and funnel metrics
  • Ability to analyze marketing data and derive insights and opportunities
  • Has experience building and implementing full-funnel acquisition campaigns, inclusive of integrated tactics from awareness through purchase
  • Excels at developing both the strategy and managing the details; willing to get into the details with the team and also comfortable articulating the high level plan
  • Outstanding project management and organizational skills with the ability to develop and implement systems for the team
  • Excellent understanding of buyer journeys, acquisition strategy and how to progress leads through the funnel
  • Expert collaborator with cross-functional BigCommerce teams
  • Growth marketing mindset with a willingness to innovate to meet business objectives
Diversity, Equity & Inclusion at BigCommerce
We have the opportunity to build not only a great business but a great company, with soul. Our beliefs and commitment to diversity, equity and inclusion are a central part of achieving that.
Our dedication to DEI is grounded in two things: a moral belief in the dignity, value, and potential of every individual, and a practical belief that diverse, inclusive teams will create the best outcomes for our customers, partners, employees, and company. We welcome everyone to be a part of our journey .
Current BigCommerce Employees: Please use the  internal job board  to apply for openings

BigCommerce Marketing Team

Whether we’re building impactful, global marketing strategies, producing first-class content and creative, or improving processes with data-driven decisions, we’re achieving the best work of our lives here in Marketing.

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