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(Marketing) Automation Specialist - International Expansion

Job description

BigCommerce is disrupting the e-commerce industry as the SaaS leader for fast- growing, mid-market businesses. We enable our customers to build intuitive and engaging stores to support every stage of their growth.

The BigCommerce Automation Specialist operates in the Revenue Operations - Technology organization to produce and execute International Expansion Marketing tactics, programs, and campaigns via our Marketing Automation Platform (MAP) Marketo. On top of day-to-day operations, maintenance, and administration of Marketo, the Automation Specialist is responsible for optimizing the MARTECH (Marketing Technology) Stack, Integrations, APIs, and the data structure that supports Database Marketing and Lead Lifecycle to enable the “gold standard” of marketing -- delivering the right message, to the right person, at the right time!

What You’ll Do:

  • Work cross-functionally with the international expansion team develop new processes, build Marketo Programs, Drips & Nurtures in relation to our International expansion efforts
  • Manage all translation efforts for Marketo through our translation tool (Smartling)
  • Build within the Marketing Activities, Lead Database, and Design Studio sections of Marketo with Best Practice tactics, techniques and procedures (TTPs)
  • Conduct complex troubleshooting for stakeholders to identify the problem, implement a fix, and propose a long-term solution to prevent in the future
  • Build synchronization between Marketo and Salesforce to manage proper lead flow, tracking, and reporting at each stage of the funnel
  • Administer ancillary MARTECH platforms and system integrations (Salesforce, UTMs, GoToWebinar, Craft CMS - Web, etc.)
  • Leverage basic HTML/CSS skills for development of email and landing page templates
  • Be able to pull reports in-platforms that use critical thinking skills and advanced logic to identify business problems
  • Spend 100% of your time in the platform conducting run-the-business (RTB) stakeholder ticket requests through JIRA to support international

Who You Are:

  • 1-3 years experience in marketing, automation, or a similar entry-level education or training at the execution-level
  • Desire to become an expert in Marketo (Marketing Automation Platform) and proficient in relevant Martech platforms and systems
  • Preferably multi-lingual (Spanish, French, Italian, Dutch)
  • Detail-oriented with a passion for learning optimal process and best practice implementation
  • Team-first mentality with a passion to learn the critical disciplines of Marketing Automation, Database Marketing, Inbound Marketing Methodology, Lead Lifecycle, and Data Orchestration
  • High standard bearer who appreciates being a valued member of a winning team on an inspiring mission
  • Critical thinker who can take an abstract, ambiguous request and use a systems-thinking approach to break it down into system logic and visualize a build
  • Learner who’s always ready for more and is excited to continuously improve process
  • Service and “customers first” mentality always looking to be helpful to stakeholders

This description is intended to serve as a summary of key duties and responsibilities and may not contain a comprehensive list of activities



Diversity, Equity & Inclusion at BigCommerce
We have the opportunity to build not only a great business but a great company, with soul. Our beliefs and commitment to diversity, equity and inclusion are a central part of achieving that.
Our dedication to DEI is grounded in two things: a moral belief in the dignity, value, and potential of every individual, and a practical belief that diverse, inclusive teams will create the best outcomes for our customers, partners, employees, and company. We welcome everyone to be a part of our journey .
Current BigCommerce Employees: Please use the  internal job board  to apply for openings

BigCommerce Marketing Team

Whether we’re building impactful, global marketing strategies, producing first-class content and creative, or improving processes with data-driven decisions, we’re achieving the best work of our lives here in Marketing.

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