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Product Marketing Manager

Job description

BigCommerce is disrupting the e-commerce industry as the SaaS leader for fast- growing, mid-market businesses. We enable our customers to build intuitive and engaging stores to support every stage of their growth.

BigCommerce , named a 2021 "Best Place to Work" in Austin, is looking for a Product Marketing Manager. Under the direction of the Sr. Manager, Product Marketing, the Product Marketing Manager will dive deep into the headless or “composable” commerce market and buyer/user personas to drive awareness and adoption of our  headless platform capabilities. The PMM will drive cross-functional efforts to launch new products and drive market share, and influence product and business development decisions to meet the needs of our customers. The ideal candidate is an excellent communicator and time manager with experience in an ecommerce and/or SaaS startup environment.

What You’ll Do:

  • Serve as a key expert on the ecommerce customer, building an understanding of the needs of both the business and technical user as well as the purchase decision process
  • Monitor and document technology trends, ecosystem developments, and competitive moves that influence customer needs
  • Edit, write, and produce compelling messaging and positioning for internal and external audiences, to be used across multiple touch points, including our website, PR / comms, and sales
  • Be a go-to-market expert: work with the marketing team (including PR, comms, partner, acquisition, developers relations, and customer engagement) to develop messaging for cross-channel campaigns to drive successful adoption of the platform and the features and capabilities associated with the platform, and ultimately drive up revenue and NPS
  • Use your understanding of the competition and ecosystem, coupled with an understanding of our product, to influence product and business development decisions
  • Demonstrate skill at preparing business cases and gaining cross-functional alignment in order to help build and grow new products / services that help BigCommerce dominate the ecommerce industry. Prior experience in a strategic function would be a plus here, but also requires an aptitude in diving into project management and execution as well

Who You Are:

  • 5+ years of related experience, ideally 2+ years of business-to-business product marketing experience
  • Direct experience in the ecommerce space, either as an entrepreneur, an e-commerce manager within a retailer, or a vendor to online retailers is a big plus
  • Experience in the headless commerce space or related area (front-end development frameworks, Progressive Web Apps, Headless CMS, Digital Experience Platforms) with an understanding of API-driven architecture preferred
  • Technical aptitude and experience communicating to technical buyer personas and developers
  • Bachelor’s degree in business, economics, information systems or related field preferred
  • Proficiency in Microsoft Office / Google Apps (Gmail, Docs, Spreadsheets, Presentations)
  • Experience in related e-commerce categories (e.g. shipping, payments, web design) and the corresponding customer needs is a plus
  • Strategic Thinker - Comfortable absorbing information from many external and internal sources and distilling it into actionable insights and recommendations for the business
  • Technically Savvy - You pick up on technical things quickly, enjoy learning new skills, and are comfortable collaborating with and influencing product management and engineering teams
  • Comfortable Around Higher Management - You deal comfortably with all levels of leadership, including executives, can present without undue tension and nervousness, and can determine the best way to get things done with them by talking their language and responding to their needs.
  • Composed - You know how to remain collected in a fast-paced, high pressure, dynamic environment and carry out responsibilities with minimal direction.
  • Customer Focused - You have a passion for solving real customer needs with technology and talking to them directly as well as through empathetic marketing messaging
  • Personable - You are seen as positive, energetic, and exude a strong sense of teamwork by working effectively, respectfully, and efficiently with all team members. 
  • Driven - You manage projects on time in an ever-changing environment and steadfastly push yourself.
  • Ethical - You believe in our mission, share our values and understand that it’s not just about what you get done, but also how you do it.
Diversity, Equity & Inclusion at BigCommerce
We have the opportunity to build not only a great business but a great company, with soul. Our beliefs and commitment to diversity, equity and inclusion are a central part of achieving that.
Our dedication to DEI is grounded in two things: a moral belief in the dignity, value, and potential of every individual, and a practical belief that diverse, inclusive teams will create the best outcomes for our customers, partners, employees, and company. We welcome everyone to be a part of our journey .
Current BigCommerce Employees: Please use the  internal job board  to apply for openings

BigCommerce Marketing Team

Whether we’re building impactful, global marketing strategies, producing first-class content and creative, or improving processes with data-driven decisions, we’re achieving the best work of our lives here in Marketing.

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